Reaching highest quality in products and services is what we are aiming at. Because in a long-term perspective, quality outlines a crucial factor for success – concerning products, employees or relationships. But John Ruskin (1819-1900) already posed, you should not save quality in order to save costs.
"There is hardly anything in the world that someone cannot make a litt le worse and sell a little cheaper, and the people who consider price alone are person’s lawful prey. It is unwise to pay too much, but it is also unwise to pay to little. When you pay too much, you lose a little money, that is all. When you pay too little, you sometimes lose everything because the thing you bought is incapable of doing the thing you bought it to do.
The common law of business balance prohibits paying a little and getting a lot... It can’t be done. If you deal with the lowest bidder it is well to add something for the risk you run. And if you do that you will have enough to pay for something better."
John Ruskin (1819- 1900)